Our in-house, handmade custom picture framing Melbourne, takes your artwork to another level.

On a practical level, picture framing Melbourne protects your art from the outside world, helping it retain it’s quality over the years.

When it comes to picture framing, nothing quite beats a custom frame buy a master framer and if you have an artwork you love or a new collection you are showing in an exhibition, the value added by getting the work framed professionally is always worth it .

With the right treatment and care your artwork can be passed down the line of art lovers for someone else’s future pleasure. If you are selling it on the future - as many collectors choose to do,- custom picture framing is a good idea. Picture framing protect the materials and keep the work looking it’s best - with its a rare piece or a set of family photos you may want to consider conservation framing.

Either way we cherish your artwork and handle all art with care, integrity and with an understanding that you want the best quality framed artwork, something individual for every picture framing job.

We process all handmade custom picture framing orders in 2-3 weeks, you don’t have to pay an arm and a leg as we offer competitive prices for custom picture framing services and free in-gallery consultation or over the web.



We our proud to offer a range of professional picture framing Melbourne based services. From photo frames to custom frames, our professional picture framing services will create picture frames with prompt service and great advice at affordable prices.

FINE ART FRAMING: In Australia, artists and collectors alike choose our art framing services for their original works. It’s something that we believe requires great care, great attention to detail, expert advice and great skill. Only the highest quality materials are chosen for the finished product so we don't always recommend this for every art work - but when only the best will do...our experienced staff can guide your special project from dream to reality using conservation framing methods. Your art work and custom frame will be nothing short of the perfect frame.

PRINT AND FRAME: If you’re an artist looking for a convenient place to have your latest picture framing Melbourne based order fulfilled, check out our print and frame service. Artists who exhibit with us, looking for custom picture framing, receive a 20% discount on all picture frames and future framing styles. Unlike ready made frames, all our work custom picture frames, photo frames and each canvas framing job is completely custom. It's not a same day service but all good things come to those who wait. And the the wait for our professional service is very reasonable indeed.

ARCHIVAL FRAMING SERVICES: You don’t need to get bamboozled with this if you are looking for normal picture framing in Melbourne then by now you know what it all means. You can feel reassured that whatever your picture framing needs are, we have it covered. Whilst all our picture framing is undertaken using acid free materials, there are some cases where only archival framing will do and we are on hand to advise. Otherwise known as conservation framing this service, uses great advice, great quality materials and results in framed art work that lasts for the next generation.



Your Frame

Pop in to chat over your framing choices, we have a huge range of knowledge, great advice and affordable prices. We are here to help you work out your custom framing. You don't need an appointment or need to know the lingo. You can also email or give us a call.


Custom Framing Process

Specialising in ‘archival’ grade picture framing, practiced as standard throughout the gallery our custom framing, acid-free mounting materials, accompanied by high quality glass & copper wire backings.

All frames are custom made in Melbourne Australia and tailored to your individual requirements, keeping it local keeps the creative community alive but we also deal with interstate and international picture framing clients.

Pineapple gallery workshop can frame both artworks purchased at the gallery, or from your own collection.

We offer contemporary gallery frames hand made in our workshop with a selection of different mouldings to choose from such as oak picture frames, gold picture frames as other timber picture frames.

By definition Gallery framing is the simplest, most sophisticated answer to the question of “how to frame your art. The very idea of gallery framing is derived from the historic guidelines fine art galleries worldwide have used for entry into their spaces.


Placement & Hanging

As ever there are a million rules and regulations you could apply here, but ultimately it’s a matter of personal taste + instinct.
There is no such thing as a set curation guide but we can guide you through the process with a few ideas based on our experience.

Do wait to unwrap your frame until it is literally on your chosen wall.
This small detail can save a million possible last minute accidents.
Generally speaking, try to hang your artwork at approx. 1.5m high, which is about eye level for the average Joe and is the most comfortable level to view the work at. Commercial galleries tend to abide by this rule.

To add extra drama try hanging your framed artwork onto the furthest edge of a wall, or hanging it really high, you could even try hanging it really low (as long as you have no large pets or mini-humans running around trashing things on a daily basis), these more unusual placement options can offer you an interesting view of your artwork and draw you to feel the image in a different way, it can be intriguing and illuminating to try a placement entirely out of the proverbial box of traditional thought.

Adding small to medium pieces in subtle areas, above a side table or next to a door instantly makes a room feel more rounded, smaller areas add nuance and warmth to a room, especially when they have well curated artworks hanging on them.

Hanging your framed art is not as daunting as you might think.
Every Pineapple Gallery Frame comes backed with rings and copper wire, we use copper wire instead of string because it has good rigidity and helps with the ease of hanging. Unless your artwork is particularly large, hang your art with nails and picture hooks. Plasterboard walls won’t need tough masonry nails to be hammered in.

We advise that you use hooks as opposed to hanging directly from a nail, it's far safer and will hang your work as flush as possible to the wall which gives the best results. If your work is large a screw and a drill will most likely be necessary.
Plastic wall plugs along with the screw usually help fix the screw in securely.
Stick on the wall strips do not work and we advise against using these.

Enjoy hanging your framed art, it will bring you happiness for a long time.

Our Custom Picture Framing Styles

When creating a custom picture frame, we offer a variety of style options all stemming from four popular contemporary framing styles we love, as a starting point.

We work with a ray of people from artists who are exhibiting; clients who are looking for a one off and bigger commercial companies. Our principle remains the same, art is for everyone and everyone who walks through our doors is equal. No undertaking is too small or too large, we are happy to answer any questions.

We offer a free personal consultation where you can chat things over and come to the best decision for your picture frames. For larger companies we can offer an on-site consultation.

Below you can find a brief overview of our Pineapple Custom Picture Framing Styles. Pineapple's Bespoke Picture Frames are made with great attention to detail, expertise and heart.

The Beardsley

This style of custom picture framing is our most simple with the image set up against the class with no edges showing.

pink picture frame

The Hitchcock

Our most dramatic frame. Also known as a shadow box frame, the art is mounted  on to a slightly smaller piece of foamboard or mount  and set back from the glass. the art then casts a shadow and appears to floating in mid air. 


The Watkins

This picture framing style has the edges of the artwork showing and is set forward against the glazing.

The Soutine

The artwork is mounted and set back from the glazing showing the edges. This picture framing method requires the art work to be mounted on to a substrate. It the perfect frame for when you'd like to display every detail of the materials used. The Soutine is picture framing at its finest.


Picture Framing Frequently Asked Questions