Mini Q&A with the founders

How long has the gallery been going?

Esther - I don't remember exactly, the menopause is obliterating my brain cells, the struggle is real.

Nick - since the beginning of covid.

What is your role in the gallery?

Esther -  art direction / curation / designer / creative partner

Nick - tech honcho / bespoke frame maker / creative partner

Why did you open a gallery?

Esther - Because I love art.

Nick - Because I love my wife.

Why did you decide to leave the streets and go online?

Esther - to reset our intentions and evolve

Nick - we didn’t want to line the pockets of an unscrupulous landlord and we wanted to re-imagine the gallery’s ongoing evolvement.

How do you see AI affecting the artworld?

Esther - in the right hands anything including AI can assist the creation of beautiful and wondrous things.

Nick - more than ever people will have to trust their taste. AI can’t create anything, art can only come from humans.

Since opening what have been your greatest challenges?

Esther - finding a neutral face whilst pretending to listen to narcissistic art critics / acting on the value of going slow / making time for my own personal work 

Nick - opening a business at the beginning of a pandemic / ghosts and spiders.

What have been your highlights so far?

Esther -  Eti Elbor / V&E installations / harnessing young talent and watching humans we actively believe in, gain confidence / power drilling the concrete floor 

Nick - building something with my wife.

What are you currently working on personally?

Esther - my own mixed media work 

Nick - music 

What is the gallery working on currently?

Esther - House of Pineapple / continued work with artists / archival printing / actively pausing for thought

Nick - House of Pineapple  / re-imagining the way we work

What advice do you have for emerging artists?

Esther - no one is that original / let your work speak for itself 

Nick - don’t be a twat, be sincere.

Which one piece of artwork do you love the most in your gallery and why?

Esther - Twinkle Troughton’s ‘Imagined Woodlands’ makes my heart swoon. 

Nick - ‘Bread + Honey=Money’ by Ray Monday.

What advice would you give to anyone wanting to start an art gallery?

Esther - find beauty in your own process / buy a good ladder

Nick - take the art seriously, but not yourself, and you’ll do ok 

Who is your favorite all time artist?

Esther - all our children 

Nick - Dali

Where will Pineapple Gallery be in 10 years from now?

Esther - Melbourne + Europe

Nick - Australia + Europe

Final words?

Esther - watch ‘art, sheep ont’ road

Nick - buy something